Guides
Free guides for small business owners.Facts checked at their sources, with the date.
Useful whether or not you ever buy a website from us. Each guide shows the day its facts were last checked.
Guides
How things work, in plain English.
- Guide · Facts checked Get found on GoogleHow local search works, and the free tools that help customers find you.
- Guide · Facts checked What your website needsA plain-English checklist for a site that helps turn visitors into customers.
- Guide · Facts checked Website vs. social media pageWhy a site you own still matters, even if you’re busy on social.
Setup guides
Step by step, following each product’s own help pages.
- Setup guide · Facts checked Set up Google Search ConsoleVerify your site, submit your sitemap and see how you show up on Google.
- Setup guide · Facts checked Set up Bing Webmaster ToolsImport your site from Google, submit your sitemap and turn on IndexNow.
- Setup guide · Facts checked Set up Google AnalyticsAdd Analytics to your site on any platform, and check that it’s working.
- Setup guide · Facts checked Set up your Google Business ProfileClaim it, get verified, and fill in categories, hours, photos and more.
- Setup guide · Facts checked Set up Bing Places for BusinessGet on Bing Maps by importing your Google profile, then verify it.
- Setup guide · Facts checked Set up Apple BusinessFormerly Business Connect: claim your place card on Apple Maps.
Where our numbers come from.
The figures on our site that come from outside sources, the page each appears on, and the source behind it, with the day we last read each one.

